Burberry recently released a GORGEOUS looking line of cosmetics. Great concept. It's basically sheer colors for more natural fresh looks. I love the makeup in the promo picture.
Natural makeup with that bit of smokey eye shadow for a bit of a modern edge. I have not been able to play with this range yet, but check naturalNchicMakeup for some great swatches and reviews of the entire range.
I love looking at promo ads for inspiration. Here are some of my other faves for the clean classic look.
Just keep in mind that a lot of the time, the makeup used in the adverts is not even the brand's own. So resist the urge of running out and spending lots of money on 'new' or 'limited edition' colors, when you already have something similar at home.